This week's inspiration is a cool partnership betweenLiquid Death (the water brand) and YETI (the cooler company). Liquid Death is known for their edgy "Murder Your Thirst" slogan, and they worked with YETI to make something crazy - a real coffin that works as a cooler....
IKEA’s bold SH*T stunt sent second‑hand sales in Canada up 192 %, pulled in 32 000 anti‑tax signatures, lifted store visits 16 %, and pushed “I’d buy” intent to 81 %. The noise got Ontario’s enviro and finance chiefs—and even the Prime Minister—to say they’...
Two billion-dollar-plus companies just stole the spotlight this week: Windsurf ($3 B) and Cursor ($9 B). What interests me isn’t the cash—it’s the copy. So here’s the plan, I will, 1. Size up their taglines. 2. Pick a winner and say why. 3. Hand you three...
This week's inspiration stolen from Norwegian Airlines!
🔥 Rule of Three + Rhythm + Tone "Make X. Make more. Make it good." Short. Punchy. Feels like a drumbeat — and that’s the point. 🚀 Clear Problem + Perfect Fix Everyone wants more video. Your boss, your audience, the algorithm. Product offers: “Get off my back.” (And gives you a way...
