📌In this newsletter, I will expand on where we left off in the previous newsletter with data, new recommendations, links and books for further reading, and different learning scenarios for different needs. Enjoy your reading. 🏁 Introduction Hello, I'm Burak! In this article, I am trying to answer the...
I’ve Worked Both Client- and Agency-Side—Here’s the One-Word Fix The question I get asked most? Easy: “Give a proper brief.” That single move can lift your marketing-budget efficiency by roughly 33 %—a magic wand backed by hard data. Let’s unpack why and how. Why a Brief...
Money’s tight, but marketers are wired to squeeze big results from tiny budgets. If no one’s heard of your product, it can’t become a brand—so awareness comes first. We’ll chase organic reach with zero media spend, try, fail, tweak, repeat. Think of it as a...
Learning what marketing is is easy. College classes, online courses, books, blogs—you name it. But if you want to learn how to do marketing, there’s only one path: Get thrown into it. Better yet—have no choice but to do it. A few numbers to chew on * In...
