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This week's inspiration is a cool partnership betweenLiquid Death (the water brand) and YETI (the cooler company). Liquid Death is known for their edgy "Murder Your Thirst" slogan, and they worked with YETI to make something crazy - a real coffin that works as a cooler....
IKEAās boldĀ SH*TĀ stunt sent secondāhand sales in Canada upĀ 192Ā %, pulled inĀ 32Ā 000Ā antiātax signatures, lifted store visitsĀ 16Ā %, and pushed āIād buyā intent toĀ 81Ā %. The noise got Ontarioās enviro and finance chiefsāand even the Prime Ministerāto say theyā...
šIn this newsletter, I will expand on where we left off in the previous newsletter with data, new recommendations, links and books for further reading, and different learning scenarios for different needs. Enjoy your reading. šĀ Introduction Hello, I'm Burak! In this article, I am trying to answer the...
Iāve Worked Both Client- and Agency-SideāHereās the One-Word Fix The question I get asked most? Easy: āGive a proper brief.ā That single move can lift your marketing-budget efficiency by roughly 33 %āa magic wand backed by hard data. Letās unpack why and how. Why a Brief...
Moneyās tight, but marketers are wired to squeeze big results from tiny budgets. If no oneās heard of your product, it canāt become a brandāso awareness comes first. Weāll chase organic reach with zero media spend, try, fail, tweak, repeat. Think of it as a...
Learning what marketing is is easy. College classes, online courses, books, blogsāyou name it. But if you want to learn how to do marketing, thereās only one path: Get thrown into it. Better yetāhave no choice but to do it. A few numbers to chew on * In...
