Learning what marketing is is easy.
College classes, online courses, books, blogs—you name it.

But if you want to learn how to do marketing, there’s only one path:
Get thrown into it. Better yet—have no choice but to do it.

A few numbers to chew on

  • In the U.S. more than half (≈ 52 %) of fresh grads are still stuck in jobs that don’t need a degree a year after finishing college —five years out, the rate is still 45 %. 
  • Marketing majors get hit even harder: one Bloomberg rundown put the “stuck in high-school-level jobs” share close to 60 %. 
  • In the U.K. only 35 % of marketing graduates land a marketing-type role within 15 months. 

Bottom line: theory is a good starting line—but it won’t win the race. You’ve got to run.

🧠 My advise

Mix book-smarts with at least 50 % hands-on hacking. Knowing about something is cool; doing it is cooler.

💪 Do It Now

Pick a product, a service, a friend’s side hustle—or even a random charity page.

Tell yourself: “I’m the marketer now.”

  1. Open an account.
  2. Need a logo? Fire up Canva.
  3. Stuck? Ask ChatGPT.
  4. Still stuck? Google it.
  5. Break-fix-repeat until it works.

Yep, that’s marketing in real life: simple on paper, sweaty in practice.

👀 Keep Your Brain Fed

Read, watch, binge podcasts. Steal smart ideas, test them, scrap what flops.

✅Action Checklist

Today

  • Volunteer to run a buddy’s brand account.
  • Launch an Instagram for your pet project.
  • Set a baby goal—say, 20 followers in week one.

Weekly

  • Post three pieces of content.
  • Run one tiny ad or creative experiment.
  • Ask, “Why did this post crush / flop?” Write it down.

Always

  • Patch knowledge gaps with free courses or YouTube playlists.
  • Read three marketing bits a week and try one in the wild.

Stick Around for More

The next paid “Ask Bruce?” drop will pack extra data, book picks, and five learning paths—whether you’re after a career switch, a side gig, or you just want to decode human behaviour. Subscribe for more!

Your Turn 🫵

  1. Answer: Why do you want to learn marketing?
  2. Fill in the blank: “The brand whose ads I love the most is ______.”
  3. Try this: Come up with a domain, a quick logo and three taglines for “Psychologist Aysel.”

Got questions? Hop into the premium tier and fire away.
And hey—if you know someone who’d geek out on this stuff, forward the email.

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