Become a better marketer in 5 minutes a week.
🧠 Bruce curates master-level thinking —
ready for you to steal, adapt, and turn into marketing that works. 🚀

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Steal this idea

🚀 Steal this idea:"SHT happens - 192 % jump in sales - IKEA Campaign"

IKEA’s bold SH*T stunt sent second‑hand sales in Canada up 192 %, pulled in 32 000 anti‑tax signatures, lifted store visits 16 %, and pushed “I’d buy” intent to 81 %. The noise got Ontario’s enviro and finance chiefs—and even the Prime Minister—to say they’...

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⁉️ Ask Bruce: "What’s the best way to learn marketing?" - Premium Content

📌In this newsletter, I will expand on where we left off in the previous newsletter with data, new recommendations, links and books for further reading, and different learning scenarios for different needs. Enjoy your reading. 🏁 Introduction Hello, I'm Burak! In this article, I am trying to answer the...

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⁉️ Ask Bruce: "How do you get the right work from your agency"

I’ve Worked Both Client- and Agency-Side—Here’s the One-Word Fix The question I get asked most? Easy: “Give a proper brief.” That single move can lift your marketing-budget efficiency by roughly 33 %—a magic wand backed by hard data. Let’s unpack why and how. Why a Brief...

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⁉️ Ask Bruce: "☕️ How to Build Brand Awareness on the Price of a Coffee"

Money’s tight, but marketers are wired to squeeze big results from tiny budgets. If no one’s heard of your product, it can’t become a brand—so awareness comes first. We’ll chase organic reach with zero media spend, try, fail, tweak, repeat. Think of it as a...

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⁉️ Ask Bruce: "What’s the best way to learn marketing?"

Learning what marketing is is easy. College classes, online courses, books, blogs—you name it. But if you want to learn how to do marketing, there’s only one path: Get thrown into it. Better yet—have no choice but to do it. A few numbers to chew on * In...

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🚀 Steal this: "The billion-dollar slogans of Cursor ($9 B) and Windsurf ($3 B)"

Two billion-dollar-plus companies just stole the spotlight this week: Windsurf ($3 B) and Cursor ($9 B). What interests me isn’t the cash—it’s the copy. So here’s the plan, I will, 1. Size up their taglines. 2. Pick a winner and say why. 3. Hand you three...

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🚀 Steal this: "The billion-dollar slogans of Cursor ($9 B) and Windsurf ($3 B)"

🚀 Steal this: “How a perfectly-timed bit of Bra(n)ding drove a 32 % sales pop”

🚀 Steal this : “Da-dum, da-dum, and da-dum.”

Become a better marketer in 5 minutes a week. 🧠 Bruce curates master-level thinking — ready for you to steal, adapt, and turn into marketing that works. 🚀

Become a better marketer in 5 minutes a week.
🧠 Bruce curates master-level thinking —
ready for you to steal, adapt, and turn into marketing that works. 🚀